This week’s news about Alpari partnering with Integral highlights a larger trend: Margin FX brokers are choosing Integral as their business solutions provider. The combination of access to liquidity, rapid time to market, no upfront costs, the flexibility to pursue the business model of their choice and the assurance to have all key elements under their control is hard to beat.
As a neutral technology provider that offers a fully managed end-to-end solution, Integral offers a unique value proposition that resonates with our customers.
It’s a technology arms race
Global foreign exchange markets have become a very competitive business and in it managing a margin FX brokerage is no exception. Therefore, having the right partner at your side is extremely important.
We invested in technology solutions complete with a network of liquidity providing banks, ready today and available for margin FX brokers to build their own private FX exchange, and to deliver branded trading services to their retail customers.
The power of cloud computing
All our services are delivered in the cloud, offering the advantages of this business model such as dramatic cost savings through a shared technology platform, on demand services that scale elastically in line with our customers’ business needs, and a pay-as-you-go business model.
Since we don’t charge any up-front costs, we only get paid a small token every time one of our customers executes a trade. This is very different from the traditional purchase-and-install software model and ensures that the interest of both Integral and its customers are aligned.
We work with margin FX brokers to assist them in assembling their own liquidity from multiple banks. If those banks are already on Integral’s FX Grid® – and many are, then established connections are in place. Connecting once to Integral is all that it takes to be ready for connecting to other participants. In the rare event that a connection doesn’t exist yet, Integral will research the particulars of that situation and even build it on behalf of our customers.
As importantly, we will ensure that these connections continue to stay up and working. We’ll track the many changes that the liquidity providing banks make on their end and ensure that service to our customers is not interrupted. It all contributes to the high availability of our trading network.
You are in control
Our various cloud services add up to an end-to-end solution that includes everything FX brokers require to run their own business. Since it is delivered a la carte and not as a fixed bundle, brokers can pick and choose. They end up with everything they need and nothing they don’t. That includes the option to take advantage of FX Inside Professional™, our execution management system (EMS) for the broker’s professional customers.
Since nobody knows their business better than they themselves, we offer our broker customers real-time analysis and administrative tools so that they are in full control of their FX business. That way, they can customize solutions that specifically fit the needs of their various customers.
A new reality
The time of one-size-fits-all solutions in FX is over. FX market participants demand a technology solution that fits their business, not the other way around. They further require the tools that put them in control of their FX business. Integral understands and supports this trend. Our rapid customer growth is testament to the fact that what we offer resonates with the market.