The French web entrepreneur Loïc Le Meur identified “platforms” as one of the key technology trends at the World Economic Forum in Davos in January. American Airlines started to feel its power when combating Orbitz and Expedia. Apple recognized its value when it created the app store for the iPhone; and is now trying to repeat that success with the Mac store for its computers. Your kids are inhaling the many benefits of a platform through their use of Facebook. When Ford launched its efforts to change how people interact with their cars through SYNC® and MyFord Touch™, Ford is banking on the power of the platform to ensure drivers will enjoy an ongoing flow of updates and added services. To me, it sure looks like everything is becoming a platform.
Why stand-alone applications fall short
Stand-alone applications are a thing of the past. They just cannot compete with the cost effectiveness, flexibility, extensibility, innovation cycle and rapid time-to-market that platforms offer. An application is a closed environment that does whatever its original developers intended it to do, and nothing more. That is not sufficient for the demands of today’s FX markets. Continue reading 2011 — The Year of the Platform?