Dankeschoen

Just as I was looking for a new idea for how to tout the advantages of cloud computing in a different way, Deutsche Bank comes around and does it for me. And, they do it in a very convincing, 20-minute-long video that is very professionally done, featuring senior executives of their FX organization, both from the business and the IT side.

Granted, they talk about open source and we are talking about cloud computing but these are only different paths up the same mountain. The mountain is called shared IT infrastructure. The ultimate benefits for the end customer are increased operational efficiencies, dramatically reduced costs and lower barriers of entry. And they are the same with both approaches.

What the executives say as well is that the do-it-yourself model is dead. Kaputt.

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